It is because the item is pretty great! I bought this to go on my hard hat and I could use it in the many low light conditions I work in. The problem is for me is getting it to stay in place, bright setting being too bright, low setting being too low, and the batteries falling out during transport or storage. This item the low setting is pretty great. Its not too low and its even. I thought going into this I may have to use some masking tape to diffuse the light but I don't need to. If I decide I need to the lens is square and flat so that will work as well. The bright setting is wide and bright and doesn't have any bright or dead lens spots in it. I don't understand the green setting but I'm sure I will find a use for it. The beam setting is a nice, bright, and focused beam. The switches are sturdy so I don't feel that I may put it away in the trunk of my car and find that it is on because I took a sharp turn or because something fell on it. The battery pack in the back has a screw post so it won't just open when it is in a bag with tools. Also I find the cheaper brands create battery leakage when stored and the acid gets into the switch and LED section. This has the battery pack on the back so that won't affect it. The housing feels sturdy and it comes with a heavy rubber band as well as an elastic band. Again I am really satisfied with this purchase and I am hoping this review will help someone's decision when trying to buy a similar product.